Whitney Wolfe Herd is someone that people are taking notice of. Her ability to change the dating game is nothing short of miraculous when single people look at the way that the dating app game was set up. In the early stages it seemed as if the dating app environment was simply running on autopilot. Most of the apps look the same, and a large majority of these apps were created primarily because there were already websites that existed for dating. Big websites like match and eHarmony were following the protocol to provide apps for smartphones because this is what people were transitioning to as smart device technology evolved. There was not a big thought process behind anything when it came to the way that matches were made. Most of the matching apps were the same until Whitney Wolfe heard came along. She would be the one that would have a say in how apps were able to change the course of what it would be like to meet in a world where women were making the first move.
There is a great amount of excitement that is shown by what Whitney Wolfe Herd has done in terms of shaking up the initial environment that was created by older white men that ran the dating app game when it was more based on website matching.
What Whitney Wolfe has done with the concept of dating apps is make it cool for a millennial generation. Bumble’s Whitney Wolfe: ‘I’m worried we’re alienating the good guys’
As matchmaking transcended from websites to apps it became evident that it was going to reach a younger audience. When eHarmony and Match were created this was a concept that was connected more so to a generation of older adults. This focus more on the working-class middle-aged adults that were done with bars and clubs. It was a crowd that was more interested in finding a mate, settling down and getting married. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating Ap
What Whitney Wolfe Herd has done with the new age Bumble dating app is make it possible for women to make the first move and actually present an environment where dating is just dating. It does not have to lead into a marriage. It does not have to be a lifetime commitment goal for singles that are utilizing Bumble. Whitney Wolfe has taken the stigma away from dating apps and given women the freedom to make the first move once a match is made. The Founder Of Bumble On The Future Of Dating & Making It In Your 20s